Want your marketing videos to be effective? It all boils down to a high-converting script. Here are a few script writing tips to help you out.
Tell a Story
Storytelling is one of the most effective techniques in sales videos. Many sales videos feature a success story; it helps viewers relate to the video, to your customers, and to your marketing message. However, you don’t need a “story” to create a storytelling video. A storytelling video just needs to have each point build up to the next point (creating little suspense moments is a big part of this). There needs to be a flow.
It’s easy to get caught up in writing a poetic script with fancy words. Don’t do it. Use simple words that get the message across. You also want to use concrete nouns as opposed to abstract nouns whenever possible.
Think About Your Viewers
When drafting your script, you have to take your viewers’ situation in mind. Where will they be watching the video? On your website? Facebook? Youtube?
You also need to take into account where they are in the buying process. Are you targeting people who never heard about you before? Or are you doing a retargeting campaign for people who already visited your website?
You Need a Call To Action
Including a call to action will increase your conversion rate tremendously. Your entire video and video scripts should build up to the call to action until it seems natural and not salesy. Your call to action can be anything, really: Share this video, subscribe to our Youtube channel, click the link and sign up for a free eBook, call us for a free consultation, etc.
For help with getting your video scripts done, contact us today!
About Advanced Media Integration
Since 1976, Advanced Media Integration has established itself as an expert in multimedia production, duplication, and replication. With specializations in Short-Run CD, DVD, and Blu-Ray Duplication, as well as Replication services, Advanced Media Integration has an answer for all of your multimedia requirements. Additionally, Advanced Media Integration provides Video Production services including Production, Editing, Script/Technical Writing, and DVD Authoring. Additional services include Product Photography, Graphic Design, Audio and Video Restoration, and Video, Film, and Photo Conversions/Transfers. For more information regarding our services, contact one of our sales representatives.
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