The Video Blueprint: The Script

All great projects or works of art start with a great idea. Ideas, though, are just ideas without some means of documenting them. This means, in the world of video production, is a script. A script is the method by which an abstract idea transforms into its

Read more

Improve Your Photographs By Adjusting the White Balance

Whether using a DSLR or point-and-shoot, being able to understand and manipulate different settings can help you take better photographs, in any situation or environment. One setting that is misunderstood or overlooked in basic photography is the white balance: the look of colors and the “temperature” of the

Read more

Choosing Marketing Music to Engage Your Target Audience’s Emotion in Corporate Video

Think about your favorite movie. If you don’t have one, think about your child or your spouse’s favorite movie. Many people remember their favorite movie like they remember a song. There’s a rhythm to most movies and TV shows. There’s a pulse. There’s a feeling, a voice

Read more